Move to SAP S/4HANA Cloud improves sales app’s security and performance
Article by Jim O’Donnell
Published June 2017, SAP TechTarget©
Emplay, an SAP Startup Focus partner, moved its Sales GPS app to SAP S/4HANA Cloud and saw improvements in performance, scalability, security and advanced analytics.
Like many startups, Emplay Inc. had an interesting product in Sales GPS. In fact, it was interesting enough that SAP became its first customer on the basis of a cold call.
However, Emplay knew that Sales GPS’s underlying technology was not adequate for long-term success. Taking advantage of the resources provided by participating in the SAP Startup Focus program, Emplay moved Sales GPS to the SAP S/4HANA Cloud platform and greatly improved the app’s performance, stability, security and analytics, according to Sanchita Sur, Emplay’s founder and CEO.
Sales GPS is essentially a digital coach that guides sales people through their entire sales process with step-by-step guidance, Sur said. Relying on analytics that are crunched in the SAP S/4HANA Cloud database, Sales GPS provides answers to problems that sales people face, like verifying the most promising prospects, determining which products make the most sense for each customer and identifying the biggest risks to deals.
Sales GPS provides GPS-like, turn-by-turn guidance to sales reps to help them meet their quota,” Sur said. “We give very personalized recommendations; by deal, by account, by rep, and tell them what to do, when to do, how to do and, sometimes, we also do the work for them, using our sales chatbot technologies.
Emplay was founded by Sur four years ago with an early version of the Sales GPS application, and SAP became its first customer strictly on the basis of a cold call, Sur said. Emplay subsequently entered the SAP Startup Focus program and began to take advantage of available SAP technologies, resources and business connections.