16 Ways Generative AI Can Improve Your Sales Productivity

March 11, 2024

The world of sales is undergoing a revolution, and at the forefront is Generative AI (GenAI).  This powerful technology is transforming the way salespeople work, freeing them from mundane tasks and empowering them to close deals faster and more efficiently. Here are 16 ways GenAI can double your sales productivity:

A. Answer Every Question:  GenAI acts as your 24/7 sales assistant, responding to a variety of customer inquiries.

Imagine having a tireless sales assistant by your side, ready to answer any customer question 24/7. That's the power of GenAI!
GenAI goes beyond basic autoresponders, acting as an intelligent extension of your sales team. Here's how it tackles different customer queries:

1. Mastering Informational Inquiries: "What are the benefits of your product?" GenAI can provide clear and concise answers about your product's features and advantages, freeing up your team to focus on closing deals

2. Seamless Transactional Support: "What is the status of my order?" Forget about bombarding sales reps with order status inquiries. GenAI can handle these queries efficiently, keeping customers informed and reducing the sales team's workload.

3. Effortless Navigation: "Who is the GenAI expert on our team?" Need to connect a customer with the right specialist? GenAI can intelligently route inquiries to the most qualified representative within your team, ensuring customers get the best possible assistance.

4. Data-Driven Insights: "What are your top-selling products this quarter?" GenAI can analyze sales data and answer numerical queries, providing valuable insights that empower your team to tailor their approach and maximize sales success.

GenAI doesn't just answer questions; it empowers your sales team to focus on what they do best: building relationships and closing deals.

B. Recommend next best actions:  GenAI goes beyond answering questions. It analyzes data and recommends the next best steps for your sales calls and interactions.

It's your secret weapon for sales effectiveness.  Leveraging data analysis, GenAI transforms into a powerful intelligence engine, recommending the right insights, actions, content, and people to propel your sales success.

Level Up Your Sales Game with AI-Powered Recommendations:

5. Smarter Bundling: "These products would bundle well together for this customer." GenAI analyzes customer data and recommends complementary products, maximizing potential sales value.

6. Content Cues: "Send this case study to showcase the ROI of our solution." GenAI suggests the most impactful content based on the sales conversation, ensuring you deliver the right message at the right time.

7. Connecting with Closers: "Connect with John; he closed a similar deal last month." GenAI identifies internal experts based on past successes, enabling you to leverage valuable colleague insights.

8. Actionable Inspiration: "Record a quick video demonstrating this feature for the client." GenAI recommends targeted actions tailored to the customer's needs, allowing you to personalize your approach and stand out from the competition.

By providing these intelligent recommendations, GenAI empowers you to become a sales savant, closing deals faster and exceeding customer expectations.

C. Resolve Issues Like a Boss: Forget chasing down leads or waiting for approvals. GenAI automates workflows to get things done.

Sales are full of hurdles, from chasing down leads to waiting on approvals.  GenAI cuts through the clutter, automating workflows and empowering you to focus on closing deals.

GenAI: Your Automation Champion
GenAI tackles various sales roadblocks with its intelligent automation features:

9. Action Automation: "Change the deal status to 'closed-won.'" Forget manually updating your CRM after every win. GenAI automates repetitive tasks, saving you valuable time and effort.

10. Decision Automation: "Generate a territory plan based on current sales data." Struggling with complex sales planning? GenAI analyzes data to recommend optimized territory plans, ensuring you efficiently allocate resources.

11. Conversational Workflows: "Create a mutual success plan with the customer based on agreed-upon goals." GenAI guides you through key sales conversations, prompting the creation of collaborative success plans that keep everyone on the same page.

12. Seamless System Integration: Raise tickets, update fields, and manage tasks across different sales systems - all through GenAI. It acts as your central hub, eliminating the need to juggle multiple platforms.

With GenAI handling the heavy lifting, you're free to focus on what matters most: building relationships and securing sales wins.

D. Render Content: Generate, Research, and Personalize Like a Pro with GenAI

GenAI isn't just about answering questions and automating tasks; it's your one-stop shop for creating high-impact sales content.

Fuel Your Sales Strategy with AI-Powered Research:

13. Research industry, domain, and customer trends: "Provide a report on current industry challenges and market growth trends." GenAI automates research, delivering insightful reports on industry trends and customer needs, empowering you to craft data-driven sales points of view/

14. Content Creation on Autopilot at scale: "Draft personalized emails for this lead nurturing campaign." GenAI helps you create high-quality content efficiently. Draft emails, personalize proposals, and generate RFP responses that resonate with your audience, all while saving you valuable time.

15. Extract themes and evaluate feedback to craft effective strategies: "Extract key concerns from recent customer feedback." GenAI analyzes customer feedback, extracting key themes and concerns. Use these insights to tailor your approach and address customer needs directly.

16. Personalize and localize content: "Personalize your sales pitch based on the customer's specific needs." GenAI goes beyond basic personalization. It helps you craft messaging that speaks directly to each customer's unique situation, building stronger connections and boosting sales success. GenAI can also help translate to different languages for your global audience.

With GenAI by your side, you can research smarter, personalize effectively, and generate high-performing content that converts leads into loyal customers.